Financial freedom often starts with improving your own relationship with money. Ultimately, you can't eat money, it can't house you — it's a facilitator. "Scientists have found that the way we deal with money is more emotional than logical," says Natasha. While financial literacy can help (and there are lots of resources out there), it's not the main thing impacting our decisions. According to Natasha, "90% of what we do comes from our subconscious mind."
This translates to Natasha's experience working with people on very high incomes who still struggle to make good decisions when it comes to money.
"They were making very bad decisions, or had their money tied up in investments they didn't really understand," she said.
That's when she started thinking about what she could do to make understanding money easier for everyone — and that starts with understanding where your emotional ties to money come from. When are you most likely to make decisions about money? What emotions drive your spending choices. Financial literacy is important, but to be really smart about spending we need to start by understanding ourselves.